ID required - cash only
  • Shop hours 2:00pm to 10:00pm Monday through Saturday - Closed Sundays.
  • Now offering Student and Military Discounts on Tattoos (See Services page for details)
  • We now are the Exclusive Underground Knowledge T-shirt Dealer!

About the shop

Smiling Devil Tattoos and Piercings (previously SugarBox) opened its doors in 1999, at 1407 Kalakaua Avenue, with Reg Kellett Jr as its mastermind. Over its 13 year history, the shop has developed a very loyal customer base as well as a great reputation with travelers to our island. Smiling Devil has participated in community events as well as supported local artists and musicians. The staff of Smiling Devil has created an atmosphere of professionalism and comfort to their clientele. The shop offers reasonable and honest prices for all work done. The work done here is always safe, sanitary, and superb.

Reg Kellett Jr is the owner and the master piercer of the Smiling Devil, having 17 years of experience piercing and working with skin. Jason our licensed tattoo artist working his magic with tattoo machines and ink to create masterpieces on living breathing skin. His attention to detail is extraordinary and the quality of work Jason and Reggie pride themselves on, is a standard that all in our industry should strive for. We at the Smiling Devil are dedicated to providing the best possible tattoo or piercing for a reasonable price.

Smiling Devil proudly serves Hawaii and it's guests. We would love to hear from you. If you would like to find out more about Smiling Devil Tattoos and Piercings, please feel free to email us or stop by the shop.

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